This is a simple window display. They use a large picture as their backdrop for the window display. This picture shows the story of the current season from Salvatore Ferragamo. They put a simple outfit on a mannequin in front of the picture with some accessories to display their products. I liked this window for the simplicity. When I went to Florence I was able to go into the Ferragamo museum. They were having a special exhibit of Greta Garbo instead of showing Salvatore Ferragamo shoes. It was a fantastic museum. I wish I could have seen it with the shoes but I did get to see a couple pairs that were once owned by Greta Garbo that were made by Salvatore Ferragamo. It was such an amazing experience.
(Picture from Salvatore Ferragamo Website)
Their current advertising campaign is called Back to Nature. This campaign was shot by Brice Weber. Ferragamo works with many Hollywood stars in the 1920's. Upon returning to Italy he founded the eponymous company where they made unique hand-made footwear.
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