Sunday, October 31, 2010

Swarovski


Swarovski has simple window displays. This window is showing a couple key pieces with a picture of a model wearing the jewelry behind as a backdrop. I think it is smart to just display a couple key pieces with displaying jewelry because displaying too much can be overwhelming.

Swarovski was started by a man named Daniel Swarovski. In 1892, he created a machine that allowed crystals to be cut more precisely. It wasn't until 1977 that the first jewelry collection was launched. Swarovski has stores located worldwide.

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