Sunday, October 31, 2010
Guess
I love how this display uses a picture and the mannequins. The mirror is a great way to showcase the back of the clothing on the mannequins. Guess utilizes the entire window by having such a large picture as the background. This window represents the fall season. They showcase the mannequins wearing outerwear and and tights.
Swarovski
Swarovski has simple window displays. This window is showing a couple key pieces with a picture of a model wearing the jewelry behind as a backdrop. I think it is smart to just display a couple key pieces with displaying jewelry because displaying too much can be overwhelming.
Swarovski was started by a man named Daniel Swarovski. In 1892, he created a machine that allowed crystals to be cut more precisely. It wasn't until 1977 that the first jewelry collection was launched. Swarovski has stores located worldwide.
Motivi
This is a simple window display. Motivi displays three different outfits from their collection. They use a simple background with a creative glass or acrylic light fixture. I like the simplicity of this display.
Motivi has many different locations worldwide. They have opportunities to franchise their store.
United Colors of Benetton
I love the way the designers used the white washed wall behind the display. The wall reminds me of a farm house. Another aspect that makes this window stand out are the watering cans they made into hooks to display clothing. They have mannequins wearing clothing from the store then they also show a picture of a girl wearing the clothing.
United Colors of Benetton was established in 1965. You can find this store in 120 different countries. Benetton is known for their communication campaigns.
Sisley
I love these windows because they use so many different elements to create this look. They use mannequins and cutouts to display their clothing. The colors in their window are dark but they make a statement. I have noticed that European stores put signs in their windows that display prices for the merchandise being displayed.
Sisley was founded in 1968 in Paris. It became part of the Benetton group in 1974. Sisley wanted to focus on upcoming trends while maintaining a sense of individuality. Sisley is located in 120 different countries.
Monday, October 18, 2010
Bershka
Bershka has created a window that is interesting to look at and creative. I love that each of their windows represents a different room. This display has a vanity and a screen along with pictures on the walls. I love how the clothing and the room match.
Bershka was formed in 1998 from the Inditex group. They formed this brand in response to an emerging demand from the younger public who had a passion for the latest trends. Bershka is located all over the World. The windows display the most important pieces of the collection. The products on display adapt to the fashion within the store. The clothing reflects the trends each season.
Bershka was formed in 1998 from the Inditex group. They formed this brand in response to an emerging demand from the younger public who had a passion for the latest trends. Bershka is located all over the World. The windows display the most important pieces of the collection. The products on display adapt to the fashion within the store. The clothing reflects the trends each season.
Friday, October 15, 2010
Zara
This display is modeled to look like a photoshoot. I love the way the designers set the mannequins up in this display. This is such a large window that I think they could have utilized the top of the display with lighting.
Zara is one of the largest International fashion companies. It belongs to Inditex, which is one of the world's largest distribution groups. Fast fashion retailers often get their inspiration from catwalks in Paris and Milan. Zara is located all over the United States and Europe.
Zara is one of the largest International fashion companies. It belongs to Inditex, which is one of the world's largest distribution groups. Fast fashion retailers often get their inspiration from catwalks in Paris and Milan. Zara is located all over the United States and Europe.
Wednesday, October 13, 2010
Twin-Set
Twin-Set has a creative window display. Their light fixtures that looks like dresses. They have many of these over the mannequins. They keep the light fixtures up year round but change the clothing on the mannequins to fit the seasons.
The Twin-Set brand first appeared in the Italian market in the early nineties.The owner and driving force of the brand is Simona Barbieri. You can find Twin-Set stores in Bologna, Bari, Cortina d'Ampezzo, Forte dei Marmi, two store in Milano, Modena, Ravenna, Reggio Emilia, and Riccione.
The Twin-Set brand first appeared in the Italian market in the early nineties.The owner and driving force of the brand is Simona Barbieri. You can find Twin-Set stores in Bologna, Bari, Cortina d'Ampezzo, Forte dei Marmi, two store in Milano, Modena, Ravenna, Reggio Emilia, and Riccione.
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